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Populists are in power, not because they miraculously solved the overwhelming problems the world faces today but, rather, they have captivating stories to tell. While the recent rise of populism has led to an immense body of academic work — now an industry of its own — this bourgeoning scholarship has focused heavily on social and economic drivers, yet neglected the narrative force of such movements. In fact, if politics is basically about storytelling, populist politicians have perfected the art. An essential question is then: What do populisms narrate?
National (or identitarian) populist leaders simply tell the same stories to their people. If one were to simply hide the names of leaders and national references in the statements of populists, it would be quite difficult to identify whether they belong to US President Donald Trump, Hungarian Prime Minister Viktor Orbán or Turkish President Tayyip Erdoğan. They all position themselves to lead their respective nations with honour, well deserved from the past, through the troubled waters of the present, to the shores of a bright(er) future. By that narrative, they weave seemingly unconnected events to make sense of reality.
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In October 2016, as the US election loomed, Farage (2016) wrote in an opinion piece in The Telegraph, a symbol of his media prominence:
The similarities between the different sides in this election are very like our own recent battle. As the rich get richer and big companies dominate the global economy, voters all across the West are being left behind. The blue-collar workers in the valleys of South Wales angry with Chinese steel dumping voted Brexit in their droves. In the American rust belt, traditional manufacturing industries have declined, and it is to these people that Trump speaks very effectively…. This kind of statement was not limited to far-right politicians claiming political support from the working class, but has become common in much of the political commentary since. To make sense of these developments, our Identities article, 'Whiteness, populism and the racialisation of the working class in the United Kingdom and the United States', examines the populist racialisation of the working class as white and ‘left behind’, and representative of the ‘people’ or ‘demos’, in the campaigns and commentaries. |